Softsubs provided by WITH S2 Written In The Heavens Subbing Squad
Translation by KBS World
Stop environmental degration! Stop community strife!
Stop the construction of the BK Chemical plant!
Stop the construction!
It's Baek Jaehwan!
Baek Jaehwan!
We extend our heartfelt apology, sir.
Mr. Jo, this is no way to welcome a guest.
Call the chief of police. Hurry!
Is something wrong, Hyejin?
No. Everything's fine.
You two are in advertising, right?
Yes.
Could you please help us?
BK Group's about to gobble up this town.
Please help us.
What do you mean?
Han Hyejin?
May I help you?
You attacked the chairman of BK Group.
You're under arrest for assault.
What's going on?
What did you mean when you said BK's about to gobble up this town,
and why are they accusing Hyejin of assaulting the chairman of BK Group?
It wasn't assault.
She merely threw a few eggs during the protest.
And they hit the bodyguards.
Mr. Baek didn't even got hit.
I think I should go to the precinct where Hyejin is being held.
I'll go with you, Jiyun.
Things might get more complicated if you go.
Our lawyer's there already, so don't worry.
They'll probably let her go with a warning.
You also mentioned that BK's about to gobble up this town.
Did you know that BK Chemical is planning to build a plant in Mujin?
Is that such a dangerous thing?
The exact same type of BK Chemical plant is in another area,
and it has been suffering from serious environmental pollution.
The company is covering it up, so the public doesn't know about it.
But the plant employees are also suffering serious health issues.
There are other problems as well.
There were people who used to live in greenhouses where the plant was built.
The greenhouses were torn down, and they live like refugees now.
Families have scattered, and children can't even go to school.
They've been forced to live like vagabonds.
But no matter how aggressively BK pushes for the construction,
they can't go ahead with it if the residents vote against it, right?
Yes.
The residents will be voting in 2 weeks.
But the problem is there are quite a few residents
who think the plant will create jobs and boost the local economy.
So BK will probably focus on that and carry out a major PR campaign
That's what we're worried about.
BK will try to sway public opinion through a massive PR campaign.
That's why we need your help.
What kind of help?
Please make us an ad that informs people
of the environmental pollution BK Chemical will cause.
I was moved by your Everest ad.
We're certain an ad about environmental pollution
that is just as resonant will make a huge impact.
What should we do about the ad?
Should we do it?
I don't know.
It looks like BK Group will haunt me wherever I go.
The more I try to get away, the more it seems to hound me.
You must be tired.
Go inside and get some rest.
What about you?
I've to go and see someone.
I'll be right back.
I'm Lee Taebaek.
There's something I'd like to discuss with you.
What do you want to see me about?
Please reconsider the construction of the BK Chemical plant.
I heard that it'll cause serious environmental pollution
and that there's a lot of opposition from local residents.
What do you know about any of this anyway?
I don't know much about environmental polution or plant construction,
but there's one thing I know very well.
A small pebble you cast is capable of killing many.
I was a victim myself.
I lived in the slums when I was young.
Our house was torn down for the construction of a BK apartment complex,
and our family was forced to scatter.
Small sacrifices have to be made to achieve great things.
They may seem like small sacrifices to you,
but to those affected, the fate of their families are at stake.
As a matter of fact, the fate of Mujin is on the line with the BK Chemical plant.
Do you know why I can't stand people like you?
You suffer from a persecution complex.
All you do is blame others.
You've a twisted view of the world.
Your home was demolished not because of BK,
but because of your father's incompetence
that forced you to live in the slums.
If you define competence as trampling on others to get to the top,
my father was indeed incompetent.
But...
my father worked hard and sacrificed himself
in other ways to take care of and protect our family.
And I plan to do the same.
I'll save both Mujin and the love between Jiyun and me.
You overestimating yourself
while underestimating me and what I'm capable of.
That's not true.
I know very well what you're capable of, sir.
That's why I'm scared.
What I'm saying is,
although I'm scared, I won't cower.
Have a safe trip back, sir.
Taebaek.
Let's make the ad for the environmental group.
I've spent my entire life running away from Mr. Baek,
but I don't want to do that anymore.
So...
I want to fight.
Let's do our part to stop BK Chemical from invading Mujin.
Jiyun.
But this will be just another joint project for Lee Ganpan and Baek Coffee,
so don't read into it.
What do you mean?
Let's do this together not as lovers,
but as two colleagues who want to fight for the same cause.
The Lee-Baek duo together again. That alone is quite something.
Let's make a killer ad and save Mujin.
Do whatever it takes to push this through.
Rest assured, sir.
The BK Chemical plant will be built in Mujin.
When this is over and Hyeonjin returns,
start planning the wedding.
Is there a particular reason
you're in such a rush to get us married?
We've to get it done as soon as possible.
At my age,
the clock seems to tick a lot faster.
Plan to wrap up the wedding before the end of spring.
How's it going?
- Taebaek. - Taebaek.
You're back, Taebaek.
Look at all this. Are they the questionnaire forms?
You're really in it to win, aren't you?
So what did you find?
Young people need more data.
People in their late teens to mid 20s are always on their mobile phones,
so they want more data than what existing calling plans offer.
Any ideas?
These two are busy flirting. I'm the only one who works around here.
That's ridiculous!
You two are always flirting.
How about this?
Creating a mobile application that provides unlimited data.
Wow.
Writing it out this way casts a new light.
Okay. Let's go with this then.
You're indeed Giant's top dog.
When did you get back, Taebaek?
Oh, my.
They say romance is steamier later in life,
but you still shouldn't go on a date during work hours.
Don't be ridiculous.
What happened with Jiyun?
What's the matter with you?
You should think of Jiyun too.
What good would it do her for you to be at odds with Mr. Baek?
Jiyun and I came to this decision after a lot of thinking.
We ask you for your understanding.
And there is something else.
I'm leaving Giant.
Don't be like this, Taebaek.
Leaving Giant isn't the answer.
Giant only just managed to normalize operations.
I can't be the one to jeopardize the company.
Who asked you to worry about us?
Can't you see how serious the situation is?
Are you stupid?
Don't get all worked up.
Let's say you do manage to stop the construction of BK Chemical plant.
But what about your life?
Huh?
Worse comes to worst, Jiyun has Mr. Baek to fall back on,
but you've no money or connections, what will you do?
I do know the risks.
And I'm prepared to shoulder the burden, even Jiyun's.
Taebaek.
Determination alone isn't enough in life.
Life is about knowing when to shut up
and turn a blind eye, even to what appears blatantly wrong.
You saw that middle school girl who started smiling again
after seeing the Everest ad.
I think making ads like that is what I'm meant to do.
Even if that's harder than climbing Mount Everest.
I want to give it a shot.
You stubborn mule.
I'm sorry.
I should get going.
We'll help you, Taebaek.
Yeah, I'm ready to roll.
I'd like to ask you for one last favor.
Please make Giant a true advertising giant.
Please do that for me.
What's the mood like among the Mujin residents?
The public opinion poll is split 50:50,
and the head of the pro BK Chemical camp
has confirmed that to be the case.
How's the promotional TV ad coming along?
We're going with "Future oriented city for growth" as the basic concept.
We plan to focus on the economic benefits BK Chemical will bring to Mujin.
Many residents are concerned about environmental pollution.
Also highlight the fact that the plant will be eco-friendly,
equipped with an innovative system that curbs air pollution.
Yes, sir.
How's the casting going?
For widespread impact and enhanced credibility,
we're thinking of casting a famous newscaster.
Let's go with Jeong Minyeong who's widely known and well-liked.
In fact, he was the first person we contacted,
but he said he was fully booked.
So?
Are you planning to cast someone who has nothing better to do?
No, but...
Isn't it your job to get people who are busy to appear in our ads?
Mr. Baek has vested interest in the BK Chemical plant project.
If we pull this off, the rewards will be great.
but if we fail,
some of us may lose our jobs.
When will Hyejin be released?
Our lawyer said it'll be some time this week,
so don't worry.
They're keeping her detained longer than expected.
I know.
Would you please take a look at this?
These things happened in and around the other BK Chemical plant.
Environmental degradation wasn't the only issue.
The number of miscarriages, birth defects, and cancer cases
skyrocketed in the area after the plant's construction.
Aren't there legal measures that can be taken to shut down a plant like this?
The problem is proving causality.
With something like this, that's very difficult.
That's right.
The plant continues to insist that a direct link can't be proven
and refuses to compensate the victims, let alone halt operations.
Like you, I need to see the people I'm advertising for to get ideas.
Could we call it the voyeurism method?
How about making a video clip using the photos we saw to circulate online?
We'd be able to effectively deliver the shock and rage we just experienced.
But would that really be effective in this rural community?
Wouldn't face-to-face PR be better than going online?
But how many residents do you suppose we'll be able to reach out to?
Plus, the referendum is only 2 weeks away.
That's why we need to bank on word-of-mouth PR.
Word-of-mouth PR.
It's perfect for us as we don't have time or money.
But we'll need something to grab people's attention.
Yeah.
How about eco bags?
What bags?
It's what they call reusable shopping bags these days.
On one side, we can print a photo of Mujin's beautiful natural environment.
On the other side, we can print
one of the photos of environmental pollution we saw earlier.
We can hand the bags out to local residents.
Let's protect beautiful Mujin.
And as people carry the bags around, they'll be doing the PR work for us.
Protect Mujin from BK Chemical's threat to nature and human health.
What's going on here?
This is what they call an eco bag.
It's sturdy, reusable, and looks nice.
It also serves to promote the good cause of protecting Mujin.
We're handing them out for free, would you like one too?
You don't seem to be from around here.
Who are you?
Where are you from?
We're from the I Love Mujin Environmental Federation.
President Han Hyejin and I went to college together.
I Love Mujin?
Do you think you can help Mujin by handing out these stupid bags?
Then, do you suppose you can help Mujin by letting BK Chemical
build a plant here at the expense of the environment and people's health?
What do you know about Mujin anyway?
Do you know that half of the residents are jobless
because the local economy is pretty much nonexistent?
People can't make ends meet,
and yet you're out here telling people to save the fish.
I was jobless for a long time,
so I know how hard it is.
But you still shouldn't work at a plant that spews pollutants into the air.
That's what you claim,
but how do we know that's true?
Do you want to be arrested like Han Hyejin?
You'd better watch it or you'll get arrested for illegal campaigning
before a community referendum.
Relax those eyes. You're shooting death rays out of them.
How can I not be angry?
You heard what he said. He was out to flip my lid.
They just have a different take on the matter.
I think they also care deeply about Mujin.
It's only been a few weeks, but you're a true local now?
We're here to fight for Mujin.
I don't care for Mr. Baek's methods and I may be on the opposing side,
but I don't want to hate him.
Jiyun.
Look at my eyes.
No more death rays, right?
The doe eyes are back.
Even just 5 to 6 years ago, many kids played here.
But as you can see, there's not a soul now.
Everyone's leaving with their children to find work.
To get those people to return, Mujin needs BK Chemical.
The TV ad will start airing today.
We're counting on you to rally the residents.
Of course I'll do whatever it takes to secure a better future for Mujin.
By the way, it looks as though the environmental group
has hire ad professionals for a PR campaign as well.
Really?
What's the name of the ad agency?
That I don't know,
but I think they're the folks who made the Everest ad.
President Kang, Lee Taebaek and Baek Jiyun
have taken the PR campaign for a Mujin-based environmental group.
The eco bags are a huge hit. We're almost out.
That alone isn't good enough. We need to get people to take action.
We're laying down the groundwork, so we'll start seeing changes.
By the way, how did you come up with the eco bag idea anyway?
Are you an advertising genius by any chance?
If BK Chemical is constructed,
it'll raise the local employment rate to 75%,
playing an important role in new job creation in the area.
BK's out on a full-on offensive to sway public opinion.
President Kang.
What brings you here?
I heard you two were involved in an environmental campaign,
and what I heard must be right.
This eco bag was Jiyun's idea.
Take one if you like. It's free.
BK Chemical is Mr. Baek's lifelong dream.
Do you know what you're doing right now is like pointing a gun
directly at Mr. Baek?
- You're crossing the line here. - You're the one who crossed the line.
How can you do this when you know very well who her father is?
You should've talked her out of this no matter how insistent she was.
President Kang.
Why don't we talk in private?
I'm sorry, Taebaek, but...
I'll excuse myself then.
Honestly, this just seems like a temper tantrum on your part.
A temper tantrum?
If you don't like Mr. Baek's methods,
you can return to BK Ad and bring about changes
rather than act like a bratty child.
You must not know Mr. Baek very well.
Mr. Baek forces others to change their ways,
not the other way around.
Be that as it may, this only make things harder on everyone,
including Lee Taebaek.
Mr. Baek wants us to get married.
He once said
you can't always get what you want without hurting others.
I think he was right.
I honestly did like you.
I even got giddy seeing how passionate you were.
But...
since you started working for Mr. Baek,
you've grown increasingly like him. It's a shame.
I'd like you to return to being the great advertiser you once were.
No matter how great an advertiser one may be,
he eventually has to cave in to his client's demands.
But I never wanted that to happen to me
which is why I've always wanted to get to the very top.
But I'm not there yet.
Mr. Baek wants us to wed before the end of this spring.
I don't want to marry you.
I'll plan the wedding according to the schedule Mr. Baek has given us.
I heard you were applying to schools in the States.
I don't want to lie about my educational background anymore.
There's something I heard too.
Taebaek and Ms. Baek are said to be working with
an environmental group that's against BK Chemical.
Is that what you wanted to see me about?
You seem to know everything, so I'll cut to the chase.
I need your help with the BK Chemical plant project.
Isn't this something you're most likely to win even without my help?
Most likely isn't good enough.
I need certainty.
I'm curious.
Is your desire to win fueled by
Taebaek or Ms. Baek?
Neither.
Then, what is it?
I'll be part of the Baek royal family whether Ms. Baek likes it or not.
So you decided to choose ambition over love?
That's why I need your help.
How can I help?
Hyejin, are you okay?
I wasn't in there for long.
Let's go in.
Chug, chug, chug, chug.
Wow.
What is this?
Huh?
It's a herbal medicinal cocktail my aunt taught me how to make.
A few more cups, and you'll be as good as new.
Are you sure you're okay though?
Are you going to marry me?
Pardon?
If that's not the case, you're not allowed to worry about me.
Okay. Brief me on what's going on.
Things didn't fall apart while I was away, right?
There's nothing new to report.
The community is still more or less evenly split.
Maybe Jiyun and I might have to use our womanly charms.
We'll definitely get all the men's votes, won't we?
Are you here to harass us again?
It's okay, Taebaek. He's my guest.
Hey, Minseong.
Have you come to help me celebrate my release?
Stop your futile struggle. Just give it up.
Do you see my two friends here?
They're the Messi and Ronaldo of advertising.
They can crush you and all of BK put together.
If your side loses at this referendum,
you might be forced to skip town.
Would that be okay with you?
How dare you threaten me!
It's not a threat, it's a piece of advice.
Get out of here, okay?
Do the smart thing.
Do you know him?
We went to grade school together.
He's also my first love.
Isn't it funny?
Frankly though, I do understand where they're coming from.
As you may have noticed,
while Mujin may be beautiful, our economy is pretty much dead.
Because there are no jobs, most young people are leaving.
Schools and other public institutions are shutting down.
It's a vicious cycle.
Those who are for BK Chemical
believe the town will return to life once new jobs are created.
We also think job creation is important,
but we're of the stance that our health and the natural environment come first.
Both sides care about Mujin.
It's a tragedy.
It'd be better if we could just hate the other side.
I've confirmed that some of the information
from the environmental groups' PR material has been exaggerated.
More importantly, however,
one member of the group
used supporter contributions for personal purposes.
We even have a witness.
Ethical integrity is both the strength and weakness of a group like this.
I'll contact the local media early tomorrow morning.
Sorry I didn't tell you about Mr. Baek. I didn't want to stress you.
It's okay.
I'm worried about you two.
Why?
You only just entered into a truce of sorts with Mr. Baek.
Are you sure you want to do this?
Taebaek and I thought long and hard before coming to this decision.
So are you getting back together with Taebaek?
No.
We're only doing this as two colleagues who are fighting for the same cause.
What will you do once this is over?
I'm thinking of going back to the States.
After such a painful experience, can you both find happiness again?
You two seem to be enjoying yourselves.
May I join the fun?
I should pretend to be tired and excuse myself.
You don't have to.
Check this out. It's perfect for a romantic night.
Women are all about ambience.
What's gotten into you, Hyejin?
I'm going to read some poetry and lull myself to sleep.
Bye.
Good night.
I'm curious.
About what?
I've never lit one of these.
Have you?
If you're curious, go for it then.
I'll head to bed.
Jiyun.
Let's play with fire together.
So this is what it's like.
It's nice.
What's the matter?
Did I slip up again?
It's not that.
I don't think we should be here like this.
Things aren't easy between us right now.
Let's just take lay back,
for 30 minutes, no more or no less.
How about meditation?
If you're bored, should we play a word game?
I'll go first.
I'm going to set the bar high.
Here I go.
What rhymes with aluminium?
Taebaek.
I've caused you a lot of grief, haven't I?
It was hard not being able to see you.
I don't want to hurt you anymore.
So we...
If I'm scared of getting hurt,
I wouldn't have fallen in love in the first place.
Never have I regretted...
meeting you, not even for a split second.
But...
if we grow apart in this way,
I'll regret it for the rest of my life.
We should go to bed early. We've a lot of work to do tomorrow.
I'm off to bed.
Is this true?
Is it?
What's wrong?
[I Love Mujin Environmental Federation suspected of embezzling contributions]
Is this true?
I'm so sorry.
I had to pay my mother's medical bills.
It's all over now.
1, 2, 3.
Tada!
What do you think, dad? Is it okay?
It's better than okay.
I can just leave the ad work to you and enjoy myself now.
I'm proud of you.
Then, give me a raise.
I want a promotion.
I should watch what I say.
Oh, no! Come and see this.
[I Love Mujin Environmental Federation's embezzlement scandal to impact vote]
What are they going to do?
This calls for Ma Jinga to take action.
We issued an apology, but public opinion is turning against us.
We're losing donors too.
Do you think we should call it quits?
We should work even harder at times like this.
Worse comes to worst, I'll do a nude performance.
So cheer up, everyone.
It's reassuring to have you around, Taebaek.
Ms. Baek.
Is it true you're the daughter of the chairman of BK Group?
What are you doing here?
Are you here to snoop and spy on us?
Jiyun is the daughter of the chairman of BK Group,
but she has nothing to do with him now.
So don't jump to conclusions.
Are you sure?
Then, who looked into our accounts and tipped off the media?
It was BK.
Am I wrong?
It was BK, not Jiyun.
Others won't be as understanding.
People will say a spoiled daughter of the chairman got the better of us.
We'll lose what few donors we have left.
Why don't you just make it public then?
Jiyun decided to take part in this
to make amends for Mr. Baek's wrong judgement calls.
This fight is just as important to Jiyun and me as it is to you.
That's the truth.
I want to make this ad. Please.
I'll have the final say on this as the head of our organization.
We are the ones
who asked Taebaek and Jiyun for help.
I don't want anyone saying or doing anything that may offend them.
We can't just sit back.
Extraordinary circumstances call for extraordinary measures.
[We apologize for the embezzlement scandal by our environmental group]
Are you okay?
- Hyejin, are you okay? - Are you okay?
I'm fine.
But I don't think you two should do this with us.
Jiyun, you and Taebaek should go.
Hyejin.
Why don't I take your place?
Jiyun, take Hyejin and step aside and wait.
Why don't you step aside?
Don't you know that you're only getting in the way?
Come on, we're only trying to help.
We told you we didn't need your help!
Come again?
They're right.
Taebaek, Jiyun.
Step aside right now.
Can't you see what's happening?
It's clear as day to me.
People are completely unreceptive of your efforts.
An apology march? That won't do.
Then, what are we supposed to do? Just give up?
Please tell us, President Ma. What can we do?
What do you do best, Jiyun?
What's your calling in life, Taebaek?
There's nothing you two can do better than make ads, right?
And what's better than advertising
when it comes to moving people's hearts?
President Kang!
I don't think we'll have to worry about Lee Taebaek.
What do you mean?
That environmental group he's helping is on an apology march right now.
An ad guy on an apology march?
Good grief. He'd be better off at the National Assembly.
Geez.
I think that's the best PR
they can do under the circumstances.
But I don't think it'll be enough.
Let's see what comes of it.
How are things in Mujin?
Public opinion among the local is swaying in our favor.
That's not enough. I want certainty.
Yes, sir.
You'll have to come in for further tests as soon as possible.
I'll do that once things wrap up with the BK Chemical plant project.
But please help me out until then.
The state you're in requires you to rest.
Soon, medication alone won't be enough.
I'm at a complete loss with this ad.
I think it's because we're dealing with an abstract idea rather than a product.
Environmental pollution is difficult.
If you take the roundabout approach, there's no impact.
But if you're too direct, people want to look away.
Any ad, whether for a product or the environment is always challenging.
How are you feeling?
Why are you up and about? You should get more rest.
I got plenty of rest.
I'm Ma Jinga, the president of Giant.
Jiyun told me so much about you.
She has?
What has she told you?
That among all the advertising professionals she has met,
you've the largest head.
Pardon?
Is that true, Jiyun?
I'm really disappointed.
That's not all I said, President Ma.
Hyjin, you need to finish.
Yes. And she said that's why you're full of ideas and creativity.
I don't know if it's an insult or a compliment, but thank you anyway.
Do you need something?
I'm going to feed Mangchi.
I'll do it.
No. I can do it.
Weren't you in the middle of a meeting?
I guess.
Mangchi, let's eat.
Let's return to meeting mode.
- Let me see the photos. - Sure.
I think this has the greatest impact.
I can't focus. He's so loud.
Are you sure that's Hyejin's dog?
Why is he barking like that at his owner?
Oh, no!
- Help me, Jiyun. - Sure.
President Ma, could you get your car?
Hyejin!
What's going on? The doctor said...
I'll tell you.
Yeah.
I had lung cancer.
I had surgery, and I'm cancer-free.
But they removed more than half my lungs.
You never told me.
You didn't tell me you were Mr. Baek's daughter either.
You're not being fair, Hyejin.
I'm sorry.
I didn't mean to deceive you.
Jiyun.
President Ma and I will step outside for a bit.
You two can talk comfortably.
No.
This is something you and President Ma need to hear too.
Something we need to hear?
What is it?
I worked at a chemical plant when I was younger.
During my 5 years there,
I saw my colleagues falling ill one by one.
We had filed a complaint to the plant
when I found out I had lung cancer too.
The plant refused to recognize our illnesses as industrial accidents.
If the BK Chemical plant is built here,
there will be other victims like me.
Because I went through overwhelming pain and despair,
I can't give up on this fight.
So what do you plan to do?
I'll continue on with the apology march
because I've faith that sincerity will prevail.
Your sincerity has already resonated with us.
Starting tomorrow, we'll take the streets in your place.
Taebaek.
What are you talking about, Taebaek?
We'll march on her behalf while she's in the hospital.
Is your memory failing you? Have you already forgotten what I said?
What we've to do is advertising.
That flash of inspiration hasn't come yet. Why sit around?
Who knows? Maybe the apology march will inspire us?
I think it's a good idea.
I just can't reason with you two.
Stop this act.
What did you say?
Isn't this all just an act to get pity votes?
You'd better watch what you say.
Can't you see that we're doing this out of desperation?
Who's not desperate in these parts?
You need to come with me.
Watch it! Go where with you?
To meet someone who's truly desperate.
Let go. Who are you taking me to?
Han Hyejin.
You didn't know she had lung cancer, did you?
She got cancer from the chemical factory she used to work at.
They removed more than half of her lungs.
Despite her condition, she was on this apology march.
Just think about how desperate she must've felt.
You said the construction of the plant
would be a way to save people,
but it just might end up killing people.
Guns and swords aren't the only things that kill.
People can die from the black smoke that factories spew out.
What good are jobs at a new factory
if it makes people sick and ruins the environment?
President Ma. Jiyun.
I got it.
What did you get?
I got a flash of inspiration that just might save Mujin.
[Community Referendum on the Construction of BK Chemical Plant]
[Designated Polling Station]
[Ballot box]
Don't worry.
The opinion poll says we pretty much have this in the bag.
Thank you for your help, Ms. Ko.
Aren't you worried?
Worried? Of course.
Which is why we should go so I can cast my valuable vote.
Hey, you're obstructing our path.
It would be a foul if we were playing basketball.
What do you want on a day like today?
You know you could go down for obstructing the referendum, right?
You're as loud as always, so you must be better.
Han Hyejin won't die that easily.
I don't want to give you the pleasure.
Okay then.
Minseong.
They removed 60% of my lungs.
It became very difficult for me to breathe.
What do you want me to do about it now?
Help us save Mujin.
Let's help this sky and this land breathe.
You...
Geez.
Taebaek.
What is it this time?
He just came to our side.
Is everything ready?
Of course.
What are you two talking about?
You'll see.
Let's go.
[Community Referendum on the Construction of BK Chemical Plant]
[Air pollution kills 60,00 people every year]
Air pollution kills 60,00 people every year.
Thanks, Jiyun.
Thank you, Taebaek.
May I have a word with you?
You two go inside and vote.
Isn't campaigning illegal on the day of the vote?
That's not a campaign message.
What is it then?
It's an environmental ad.
A public awareness ad that doesn't violate any laws.
I give you props for your effort,
but I'm not sure you'll be happy with the results of this vote.
We will be.
The head of the pro BK Chemical camp just switched to our side.
Local residents are here to vote on a community referendum
on the construction of a BK Chemical plant.
In front of the polling station is a large billboard
drawing attention to the detrimental consequences of air pollution.
The impact of the ad on the referendum has become a key issue of interest.
According to the referendum committee, it doesn't violate campaigning laws...
Find out what happened!
Yes, sir.
The referendum in Mujin, which recorded a remarkable 72.4% voting rate, has concluded.
With a small margin of 2.3%,
the town decided against hosting the plant.
Thus, BK Chemical's plan to build a plant in Mujin has to be called off.
BK Group has not yet released a statement on the matter.
Why do you think we lost?
Do you think it was because of the ad Lee Taebaek made?
I'm not sure.
Who knows what sways the human heart?
Are you giving up on
being part of the royal family?
Even if I don't give up,
I'm not sure Mr. Baek will welcome me anymore.
Why don't you forget all that has happened in Korea
and come with me to the States?
I don't know where my heart is or where it's headed.
What?
It was Hyeonjin who made that ad?
Yes.
It was for an environmental group,
it appears to have been a collaborative effort with Lee Taebaek.
That scoundrel again?
Are you okay, sir?
Should I call Dr.Kim?
Get Hyeonjin here right now!
Thank you.
Your ad saved Mujin.
Thank you.
Such is the power of advertising and the reason we were here.
Now I know why you've been taking your time.
What?
The owner of the cafe could be a beauty queen.
- Come with me. - Come with you where?
We couldn't come up with the concept until the last minute.
She's just a colleague.
Hey, Eunhui!
Thanks, Minseong. You were a huge help too.
I'm sorry about all the misunderstanding.
It's okay.
I'm glad I could make up for at least some of the things I had done to you.
Let's just move on.
We know how you feel.
Shall we just move on then?
Yes.
By the way, where did you learn how to weld, Hassan?
I'm good with my hands.
And I'm good at many other things.
Wow.
Ms. Gong, where did you get that outfit?
Why do you ask? Does it look good on me?
I got it a couple of days ago.
It's not that.
Soran has a similar outfit.
I was reminded of her all of a sudden.
Stop yapping and just eat this.
Jiyun.
Would you like to take a walk with me?
The air is nice and fresh.
I don't know.
I'm returning to Seoul tomorrow.
I'd like to have a word with you before I leave.
Hyejin told me.
You're leaving for the States?
Yes.
So I wanted to ask you.
Do you have to go?
Mr. Baek wants to see you. Please come with us.
I don't want to see him.
He said he has to see you.
Excuse me.
Why are you acting like hoodlums?
You've to come.
Please leave.
We're sorry, ma'am.
Get her in the car.
What do you think you're doing?
- Let go! - Let go!
Let go!
Taebaek!
Jiyun!
Are you okay?
Taebaek!
- Let go of her! - Taebaek!
Let go! Taebaek!
She's here, sir.
I had left you alone, so you could clear your mind.
But you went and ruined my plan.
If you're going down the wrong path,
I think it's in your best interest that I stop you.
Are you lecturing me?
I've had enough of your nonsense.
Get ready for your wedding with President Kang.
I'm not marrying him.
Just do as you're told!
Thanks to you, now I know exactly what I'm going to do.
I'm not giving up Taebaek.
What do you like about that loser anyway?
Please watch what you say.
He's the sweetest, warmest person there is.
Are you defending him in front of me?
If you're going to be with a scumbag like him,
I'm severing my ties with you.
That's a shame,
but very well then.
We shall sever our ties.
Get out!
I don't want to see you, so get out right now!
Mr. Baek!
Wake up, Mr. Baek!
Softsubs provided by WITH S2 Written In The Heavens Subbing Squad
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Translation by KBS World
Transcriber: Kakak
Timer: starstruck
Special thanks to Kakak
Coordinators: ay_link, mily2